Responsible Wood releases updated Brand Manual to coincide with ‘Australian Made Week’
Running from Monday 6th June to Sunday 12th June, Responsible Wood is encouraging consumers to actively seek Responsible Wood-certified products both during the week and into the future.
As custodian of the Australian standards for Sustainable Forest Management (AS / NZS 4708) and Chain of Custody for Forest Products (AS 4707), Responsible Wood is a long-term supporter of the Australian Made campaign.
To support ‘Australian Made Week’ Responsible Wood has updated its Brand Manual and Logo Use Toolkit which can be used by certificate holders to demonstrate the origin of their products.
The updated Brand Manual includes a new supporting statement, ‘Sustainably Grown, Australian Made’, which can be used by certificate holders as a graphic stamp or a pre-set type text. It is imperative that they are used with the primary trademark and one trademark variant as outlined in the manual.
Responsible Wood Marketing and Communication Officer Jason Ross explains:
“Responsible Wood certification is used right across the Australian forest products value chain and demonstrates to customers and buyers that timber and paper-based products are grown in sustainably-managed forests and manufactured, retailed and sold through Australian businesses.”
“The campaign is asking its licensees and partners to get involved in supporting and celebrating the thousands of local makers and growers around the country.”
Click to access the updated Brand Manual.