Thanks to the Responsible Wood label, you can inform your customers of your responsible choice to buy and sell Responsible Wood-certified material.
Promote your sustainable material
If you are sourcing Responsible Wood-certified products, you need to tell your customers about it! You can do this through the Responsible Wood label. As a brand owner or retailer, there are several options for how you can use the Responsible Wood label.
With the publication of the PEFC 2020 standards, we made it easier for brands and retailers to use our PEFC label to promote their procurement and sale of PEFC-certified products.
With our previous standard, if you wanted to highlight your products were PEFC certified, you needed to include the PEFC licence number of each individual supplier. With the 2020 standards, this is no longer necessary. See the next section to see how you can do this!
Highlighting your certified products
If you procure Responsible Wood-certified finished products and sell these finished products directly to consumers, without manipulating them in any way, you can use the label indirectly on‑product for promotional purposes. To do so, you simply need to hold a Responsible Wood or PEFC trademarks usage licence for Group D users (see how to get this at the bottom of the page).
This is designed to help you make it easy for your customers to identify your Responsible Wood-certified products within catalogues, brochures and prices lists (digital or paper based). You need to clearly place an off-product label with the message “The products marked with the Responsible Wood trademarks can be provided as Responsible Wood certified” and then can put the Responsible Wood label next to all your Responsible Wood-certified products.
The aim of this process is to make it easier for you as a retailer to demonstrate to your customers which of your products are certified, without needing to use the specific licence number of every supplier.
You can use the Responsible Wood off-product label to enhance your communication about your responsible sourcing, including on your website, annual and CSR reports, marketing materials, catalogues and brochures and in-store materials. It’s important to note, that this label cannot be used to claim that products are certified.
To help promote your sale of Responsible Wood-certified products to your customers, you have a range of off-product label messages to choose from:
The Responsible Wood logo on our products ensures that our [wood/paper/packaging/products] comes/come from sustainably managed forests, recycled and controlled sources. Every purchase of a Responsible Wood-labelled product makes a difference for forests and forest communities across the world.
You can also use these messages without the label, under the same requirements. When using them, you must either have the Responsible Wood label close to the message, or put your trademarks licence number next to the message.
Putting the Responsible Wood label on your products
If want to use the Responsible Wood trademarks on products you are producing under your brand, you need to be Responsible Wood certified in order to ensure they comply with the Responsible Wood requirements.
If your products are produced by third parties, then your suppliers need to be Responsible Wood certified and label the finished products with their Responsible Wood trademarks licence number.
Only Responsible Wood certified companies can use the Responsible Wood trademarks directly on-product. For more information, please check the Responsible Wood label and how to get certified sections of our website or contact us at [email protected]
Get in touch
You can request a trademarks usage licence by filling this form. For more information, please contact Responsible Wood at [email protected]